I never would have thought I'd get to work on so many
railroad safety campaigns in my lifetime. It's surprising how many different approaches you can actually take for such a specific cause– a cause that seems like it shouldn't need promoting, because, well, it is Common Sense™ afterall.
Other ideas to support this campaign were over-the-top product-focused infomercials (complete with Common Sense™ testimonies and footage of what happens when you don't use Common Sense™ in day to day life) and parades to congratulate those with Common Sense who stop at grade crossings.
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